VIDEO: Gruff Rhys – Honey All Over

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Gruff Rhys has revealed the video for his single ‘Honey All Over’, released last Monday, it’s the latest single from his recent ‘Hotel Shampoo’ album – Watch it below!

Gruff has compiled a short description/explanation of the video:

“In the latest installment of director Peter Gray’s Hotel Shampoo hallucinatory faux aspirational tele novela video series, Gruff Rhys plays a despotic honey manufacturer, who’s fall into greed and decadence eventually leads to his dismissal as CEO of the Honey Cult board of directors.

Gray takes aim at religion, cults, royalty and druids in one satirical video punch shot in Wales, London and the sickest recesses of his mind.”

God is in the TV is an online music and culture fanzine founded in Cardiff by the editor Bill Cummings in 2003. GIITTV Bill has developed the site with the aid of a team of sub-editors and writers from across Britain, covering a wide range of music from unsigned and independent artists to major releases.