NEWS: Mass Gothic unveil video for ‘Nice Night’
Mass Gothic

NEWS: Mass Gothic unveil video for ‘Nice Night’

In February, Mass Gothic – the new project from Hooray For Earth’s Noel Heroux and Zambri/Solbey’s Jessica Zambri – released their self-titled debut album via Sub Pop.  Like their previous projects, the Mass Gothic LP was a genre-hopping kaleidoscope of ideas that ranged from deep meditations to cheerful indie-pop numbers.

Lingering underneath it all though was some seriously dark undertones, and lead single ‘Nice Night’ encapsulated that perfectly.  Being a little bit grungy, and slightly blissed-out at the same time, it saw Heroux singing (and eventually shouting) about waves of depression.  The song now has a video, directed by Addison Post.  It’s a simple but effective clip.  Heroux sits in a starkly white room and mouths the words while Zambri stands over him playing a distinctly sludgy bass.  It doesn’t deflect away from the innate power of the song, instead letting its swinging camera and curious angles portray the unease that lies beneath.  Watch below.

Photo credit: Shawn Brackbill

God is in the TV is an online music and culture fanzine founded in Cardiff by the editor Bill Cummings in 2003. GIITTV Bill has developed the site with the aid of a team of sub-editors and writers from across Britain, covering a wide range of music from unsigned and independent artists to major releases.