Video Of The Week #120: KEYS –  Black and White

Video Of The Week #120: KEYS – Black and White


‘Black and White’ saw the return of Welsh stalwarts the KEYS. Released last month on Libertino records, it was recorded during the productive two days session for the band’s new album in Miner’s Welfare club, lost in the Neath Valley. It twitches with a minimal, almost blues style of vocals and drums combination, before well, rocking the hell out. Everything looks better in black and white apparently. Today, we share the accompanying two-tone video, that also features Davy Newington of Boy Azooga fame on drumming duties.

Matt Evens, the band’s singer and songwriter, explains the background and the writing process of ‘Black and White’: “I wrote it while playing the drums on my own one morning. I was trying to write a modern-day nursery rhyme so it’s kept really simple. Then it went through the KEYS machine and came out all reverb guitars and maracas. It starts off Scout Niblett and ends up all Stooges with some Ron Asheton-style wah-wah thrown into the mix. It’s still a very sparse arrangement though which is the point. The lyric comes from something a photographer said to us once “Don’t worry, they’ll look alright in Black and White”; Gwion (Lead Guitar) used to quote it all the time in a jokey way so it ended up finding a melody.”

Over four Albums, Eps and countless Singles during this millennium the KEYS have become a mythical presence on the Welsh musical landscape. The timeless quality of the band’s music touches on the wide eyed wonder and boundless possibilities of the sixties pop song, West Coast harmonies, Motown backbeat and the aggression of post 1968 proto-punk, sets them apart as true believers in the communion of Rock and Roll. KEYS are very much a band for the here and now, shaping music from the moon dust of the past into a re-imagined future that is all theirs for the taking.’– Libertino Records

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