With the excitement surrounding the release on Florence + The Machine’s second album reaching fever pitch, here’s ‘Shake It Out’ – the massive lead single to be taken from ‘Ceremonials’. The sublime masquerade themed video was directed by Dawn Shadforth, also responsible for last year’s ‘Drumming Song’ video.
Where ‘What The Water Gave Me’ dramatically played out like an ode to the ocean and is magnificent powers, ‘Shake It Out’ incites a desire to jump up and dance fervently, shaking off the shackles of a persistent mood, feeling or indeed hangover, as Florence points out, “it’s hard to dance with the devil on your back so shake it out”. It’s classic Florence + The Machine, stirring the soul and senses, urging you to jump feet first into her world.
Florence’s #1 debut album Lungs has now sold over 3 million copies worldwide, turning her into a globally renowned artist. She has graced the covers of numerous publications across the world and had her music and live performances lauded at awards including the Brits, VMAs, Q Awards and Grammys since its release in June 2009.
After a whirlwind couple of years off the back of her inaugural offering, the epic ‘Shake It Out’ goes further to prove that Florence, and her Machine, are more than ready for Round 2.
Ceremonials will be released on October 31 with ‘Shake It Out’ being made available on October 2 with a stellar line up of remixes including The Weeknd and Benny Benassi.
Buy ‘Shake It Out’ on iTunes here
Pre-order Ceremonials:
iTunes
CD
Amazon (UK)
http://www.florenceandthemachine.net
