False Advertising

Track Of The Day #880: False Advertising – Give It Your Worst

‘Give It Your Worst’ is the new single from Manchester’s bright young things False Advertising.  It’s taken from their recent EP Brainless which was a decisive step on from last year’s debut album.  The band sound more confident, there’s a certain looseness and swagger that was missing at times from the album.  The high points on the album were when their pair of vocalists Jen Hingley and Chris Warr’s vocals intertwined and ‘Give It Your Worst’ plays to this strength.

They’ve embraced the grunge revival tag they’ve been stuck with in the accompanying video as well, a slow motion strut around car parks and hotels in Manchester’s Northern Quarter with a fish-eye lens on a selfie stick, the perfect combination of 1990s and 2010s aesthetics.  Cracking stuff.

God is in the TV is an online music and culture fanzine founded in Cardiff by the editor Bill Cummings in 2003. GIITTV Bill has developed the site with the aid of a team of sub-editors and writers from across Britain, covering a wide range of music from unsigned and independent artists to major releases.