After releasing her critically acclaimed album Blood Bitch last year, Norwegian singer and producer Jenny Hval has shared the video to its latest single ‘The Great Undressing.’ Directed by Marie Kristiansen, the stylish but simple video depicts a young woman going about her daily life completely naked.
Kristiansen commented on the concept behind video: “I don’t want to overcomplicate the message; it’s my opinion that the audience should interpret this film as it suits them. I will, however, tell you what inspired me to make the film. From an intellectual point of view I was intrigued by what would happen if you watched a naked woman totally ignorant about her own nudity going about a normal day. Would she be perceived as a sexual object? Or would her nakedness and femininity become something ordinary and natural?”
She continued: “I have not tried to steer the film in the direction I thought was right, it´s more of an experiment that you should be the judge of. From a spiritual point of view the film explores loneliness and isolation in a world where capitalism and blending in are the two ruling factors.” Watch below. Warning: NSFW.
On 28th February, Jenny Hval will be playing at Rich Mix in London alongside Virginia Wing as part of a wider European tour.
