NEWS: Bromide debut insidious new single 'Magic Coins'

NEWS: Bromide debut insidious new single ‘Magic Coins’

Bromide share their new single ‘Magic Coins’, accompanied by the b-side ‘Always Now’. ‘Magic Coins’ is driven by a skittering unexpected rhythm track that is seemingly drum and bass-inspired, threaded with an insidiously wonky melody, it’s written collectively by all three band members.


 

Bromide is Simon Berridge on vocals and guitar, Ed Lush on drums, and Hugo Wilkinson on bass. Hailing from London they worship at the altars of Husker Du, Teenage Fanclub, The Replacements, Guided By Voices, Dinosaur Jr., The Only Ones, Buffalo Tom and other melodic rockers equally obsessed by songs, songwriting and the euphoria associated with playing music through amplified electronic equipment.

“Magic Coins is a good example of how being in a band can take things off in directions you’d never expect. I’d been trawling youtube one night and on my travels come across Susan Boyle’s gobsmacking debut performance on ‘X Factor’ and a thumping AC/DC gig from Oakland Coliseum, California in ’79. Both had made me think about the nature of performance and invisible energy release and so I put this into a new song I was writing “I wanna stand in their shoes. Tell me what it is I have to do,” says Simon Berridge.
 
“When we next got to practise, we hadn’t played together for a while and I remember starting playing the riff and Ed literally running to get behind the drum kit. He started playing this frenetic almost drum and bass beat and the song exploded. It ended up totally not where I was expecting.”

This single follows the album ‘I Woke Up’, released in the summer of 2018, and the ‘I Remember’ album previous to that.

Legendary producer, Brian O’Shaughnessy (Primal Scream, My Bloody Valentine) recorded, mixed and produced these tracks at Bark Studiosin Walthamstow, London. “We’ve recorded the most recent two Bromide albums with Brian because he knows how to make you focus on what you’re trying to achieve, plus he knows how to make it sound great,” says Simon Berridge.

As of April 26, the ‘Magic Coins’ single will be available across digital stores. Plans also include a 7″ on limited edition vinyl. The ‘I Woke Up’ LP is available everywhere digitally, including Spotify and iTunes, as well as on limited edition vinyl and CD. It can be obtained from Scratchy Records through Cargo Records.

Bromide next performs at Scratchstock on Saturday, May 25 at The Birds Nest in London’s Deptford.

God is in the TV is an online music and culture fanzine founded in Cardiff by the editor Bill Cummings in 2003. GIITTV Bill has developed the site with the aid of a team of sub-editors and writers from across Britain, covering a wide range of music from unsigned and independent artists to major releases.