NEWS: The sumptuous smooth soul sound of Ruth B. and 'Dirty Nikes'

NEWS: The sumptuous smooth soul sound of Ruth B. and ‘Dirty Nikes’

Intimate, alluring and smooth Ruth B. recently returned with her new single ‘Dirty Nikes’ which signals a shift in her musical style, watch the video below.

Underpinned by laid back jazz beats, plush soulful rhythms and Ruth’s laid back vocals that are smothered in a wistful parting tone, ‘Dirty Nikes’ explores the act of letting go of an ex-love – even down to those reminders like dirty Nike shoes.

Ruth says she selected ‘Dirty Nikes’ to be her next single because “it does the best job at capturing my evolvement and how I’ve grown.” With a sound hat now leans more into R&B and soul – styles of music that Ruth has long loved there are echoes of the deep smooth pop of Sade or the laid back soul of Erykah Badu.

The 25-year-old Canadian/Ethiopian singer-songwriter is as an accomplished pianist and a gifted storyteller. Influencing Ruth’s music was her recent trip to New York a year ago. “New York is such an inspiring place being there has definitely shot its way into my art.”

Earlier this summer, Ruth released ‘If I Have A Son’, a Black Lives Matter-inspired song she describes as “an honest reflection of how I have been feeling.” All proceeds from the release went to multiple BLM organisations. No stranger to social and cultural involvement, Ruth (born Ruth Berhe) has also participated in Ethiopian and Eritrean Student organisation events for the past several years.

Ruth began this journey with the delicate, emotionally resonant ‘Lost Boy‘, which went viral over Vine. Her debut EP “The Intro” was certified Gold, and her first LP Safe Haven which picked up a Juno award for Breakthrough Artist of  the Year.

God is in the TV is an online music and culture fanzine founded in Cardiff by the editor Bill Cummings in 2003. GIITTV Bill has developed the site with the aid of a team of sub-editors and writers from across Britain, covering a wide range of music from unsigned and independent artists to major releases.