NEWS: Crack Cloud announce new album and share enigmatic new single 'Please Yourself'

NEWS: Crack Cloud announce new album and share enigmatic new single ‘Please Yourself’

Canadian’s Crack Cloud have announced details of new album Tough Baby,  to be released on September 16th via Meat Machine in Europe and their own Crack Cloud Media Studio in North America. The new album is the follow up to the Vancouver collective’s critically-acclaimed debut Pain Olympics, released in 2020. The album news is supported by the release of lead single ‘Please Yourself’.

The new single solidifies the band’s reputation for experimental and playful Pop with a sharp and erudite message. It’s a transcendent epic that takes the batton from fellow Canadian’s Broken Social Scene and runs with it. The music has plenty of nuances with resplendent stabs of horns and uplifting choral vocals resting on the guitar arpeggios. The song breaks down midway through and transforms into a thought-provoking spoken word poem with an elegant piano loop accompanyment.

The video plays into the ethos of the band that looks to use the influence of art to enhance and heal; it features a cameo from Mac Demarco. See the video below.

Frontman, drummer and lyricist Zach Choy explained more “As a kid, my bedroom was an altar. The images on the wall represented much of what I idolised and aspired to be. This sort of deification of pop culture helped to reinforce my sense of self narrative, however fabricated. But it also provided a sense of solidarity… with a subculture that validated insecurities in a personable way. This is what makes the media industry such a profound paradox. It is as much a source of inspiration for people, as it is an engineered illusion.”

“The subtext of the video is really as follows: art is a mechanism for healing and discovery. You learn through it, and you grow with it. In our culture we’re predisposed to quantifying art, to sanctioning it, and to manufacturing it. But underneath all of that, it is a form of living inquiry; it’s how we learn to unravel the extremities in life so that we may better understand ourselves, and each other.”

Tracklisting for Tough Baby

  1. Danny’s Message
  2.  The Politician
  3. Costly Engineered Illusion
  4. Please Yourself
  5. Virtuous Industry
  6. Tough Baby
  7. Criminal
  8. 115 At Night
  9. Afterthought (Sukhi’s Prayer)
  10. Crackin Up

Crack Cloud are also on an extensive tour of European shows and festivals, with some of the UK dates – indicated by the *- as support for Osees. Dates are:


14th: The Cluny – Newcastle

15th: Albert Hall – Manchester*

16th: Yellow Arch Studios – Sheffield

17th: The Marble Factory – Bristol*

18th: Brixton Electric – London*

21st: Salon IKSV – Istanbul, Turkey

25th: Underdogs – Prague, Czech Republic

27th: Immergut Festival – Neustrelitz, Germany

28th: Plan B – Malmo, Sweden

29th: Mayhem – Copenhagen, Denmark

30th: Alter – Aarhus, Denmark


1st: L’Aeronef – Lille, France

2nd: La Vapeur – Dijon, France

3rd: Kilbi – Dudingen, Switzerland

4th: Festival Yeah! – Lourmarin, France

5th: Levitation Festival – Angers, France

10th: Control Club – Bucharest, Romania

11th: Usina Festival – Luxembourg


7th: Pohoda Festival – Trencin, Slovakia

10th: Fluc – Vienna, Austria

11th: Ex Convento San Francesco – Pordenone, Italy

12th: Hana-Bi – Ravenna, Italy

14th: Manufaktur – Schorndorf, Germany

15th: Welcome To The Village – Leeuwarden, Netherlands

16th: Rock Herk – Herk De Stad, Belgium (5pm)

16th: Valkhof – Nijmegen, Netherlands (11pm)

21st: Blues and Folk Festival – Binic, France

22nd: Latitude Festival – Suffolk

23rd: Trades Club – Hebden Bridge

24th: Clwb Ifor Bach – Cardiff

25th: The Boilerroom – Guildford

26th: Mash – Cambridge

Photo: Fahim Kassam


God is in the TV is an online music and culture fanzine founded in Cardiff by the editor Bill Cummings in 2003. GIITTV Bill has developed the site with the aid of a team of sub-editors and writers from across Britain, covering a wide range of music from unsigned and independent artists to major releases.