LIVE: SXSW - Music Festival kicks off with a phenomenal number of artists in Austin, Texas 6

NEWS: SXSW announces second round of showcasing artists

The South by Southwest® Music Festival (SXSW®) has announced the second round of Showcasing Artists invited to perform at the 39th annual event. Taking place 10 – 15 March 2025, the festival programmers aim to reignite the exhilaration of discovery for fans and industry alike as they discover their new favourite artist across the eclectic backdrop of Austin.

The second announcement features acts from around the world, including the ambassador of New Orleans Bounce, Big Freedia, Tokyo’s electronic future-pop sister duo tamanaramen, and Barcelona indie rockers HEAL (the latest signing to Primavera Sound’s record label). Other incredible artists include the Dream Syndicate’s Steve Wynn, supporting his new solo record and memoir, and Czechia’s 2024 Eurovision rep Aiko.  UK artists include jasmine.4.t whose boygenius-produced debut will be released on Phoebe Bridgers’ Saddest Factory label next month, rising UK indie multi-disciplinary Freak Slug, afro-dance collective Steam Down, and London’s new favorite party-starter Master Peace. South Carolina alt-punk trio SWEET SPINE, and Total Fucking Darkness,the brilliantly named 80’s synthpop project from Stars’ Torquil Campbell and Young Galaxy’s Stephen Ramsey.

James Minor, Vice President of Music Festival shares the following:

“The SXSW Music Festival lineup provides a unique opportunity to discover artists from around the world. The magic comes from a diverse and carefully-curated program that’s designed to help you find your next favorite act. For our second reveal, we continue down that path with an abundance of inspiring musicians who will be heading to Austin next March.”

One of SXSW’s distinct features is global representation, with the second round of acts hailing from countries including Australia, Belgium, Brazil, Canada, China, Colombia, Czechia, Denmark, Ecuador, England, Finland, Germany, Ghana, Hungary, Iceland, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Northern Ireland, Paraguay, Scotland, Spain, Ukraine, and Wales.

Many of SXSW’s showcases are curated by SXSW programmers in collaboration with record labels, booking agencies, export offices, music publishers, media outlets, lifestyle brands and more. These showcases give attendees the opportunity to experience sets in exclusive, small-stage performances. The initial list of showcase presenters includes: 88.5 KCSN, All The Vibes, Billboard, BMG, BreakOut West, British Music Embassy, C3 Management, Chicken Ranch, Classical Unlocked, De Los, Deezer, Don Giovanni, Everything RnB, Exclaim! Magazine, Fierce Panda, Focus Wales, German Music Export, Green Witch Recordings, Gyro Group, High Road Touring, [Jazz Re:freshed], KEXP El Sonido, The Loyalty Firm, M for Montreal, Mint Talent Group, Mothland, Music From Ireland, LatiNxt, Let’s Gig Brazil, The Line of Best Fit, Need Pastel, New Zealand Music Commission, NIVA (National Independent Venue Association), NPR Music Stations, One Fiinix Live, Planetary Group, Pop Montreal, Range Magazine, Reeperbahn Festival, Rolling Stone, SO Recordings, Sofar Sounds, Space Agency, The Spanish Wave, Taiwan Beats, Tokyo Calling, Trucha Soul, UTOPiAfest, Vinilous Records, We Were Never Being Boring, Wide Days Scotland, WOMEX.

The second round of artists invited to perform include:

2fox (London UK-ENGLAND)
Adjua (Cardiff UK-WALES)
AHI (Brampton CANADA)
Aiko (Prague CZECHIA)
Ailbhe Reddy (Dublin IRELAND)
Aili (Brussels BELGIUM)
Alix Fernz (Montreal CANADA)
Altre di B (Bologna ITALY)
Archer Oh (Moreno Valley CA)
ARSUN (New York NY)
Ashes to Amber (Orange CA)
AyooLii (Milwaukee WI)
badfocus (Prague CZECHIA)
Beth McCarthy (York UK-ENGLAND)
Big Freedia (New Orleans LA)
Big Special (Walshall UK-ENGLAND)
Big Zeeks (London UK-ENGLAND)
BLACKGOLD (London UK-ENGLAND)
Black Polish (Los Angeles CA)
BOLD LOVE (Dublin IRELAND)
Borderline (Auckland NEW ZEALAND)
C4 (Birmingham UK-ENGLAND)
Campfire Social (Wrexham UK-WALES)
Candi Jenkins (Lexington KY)
Carpetman (Kyiv UKRAINE)
Catcher (Brooklyn NY)
Chace (Yancheng CHINA)
Chiaki Mayumura (Shibuya-ku JAPAN)
Chlöe’s Clue (Valencia SPAIN)
Cliffords (Cork IRELAND)
Cloudy June (Berlin GERMANY)
Coldwave (Adelaide AUSTRALIA)
CONSUMABLES (Brooklyn NY)
The Courettes (Aalborg DENMARK)
The Criticals (Nashville TN)
Cruzloma (Quito ECUADOR)
CVC (Cardiff UK-WALES)
Cysum (Austin TX)
Damaris Bojor (Hermosillo MEXICO)
Daniela Pes (Tempio Pausania ITALY)
DarkoVibes (Accra GHANA)
Daydream Twins (Austin TX)
Die Heiterkeit (Berlin GERMANY)
Dilettante (Leeds UK-ENGLAND)
Dusted (Canning CANADA)
El Culto Casero (Asunción PARAGUAY)
Elephant Kind (Jakarta INDONESIA)
Elín Hall (Reykjavik ICELAND)
Emily Frembgen (Brooklyn NY)
Famous (London UK-ENGLAND)
Fashion Club (Los Angeles CA)
FearDorian (Atlanta GA)
FLAKO STIK (Austin TX)
Flawless Issues (Stuttgart GERMANY)
Flor (Los Angeles CA)
Fourth Daughter (Edinburgh UK-SCOTLAND)
Francesca Bono (Bologna ITALY)
Freak Slug (Manchester UK-ENGLAND)
Frederick Boom (Chicago IL)
Gen and The Degenerates (Liverpool UK-ENGLAND)
Gloin (Toronto CANADA)
Glue Trip (São Paulo BRAZIL)
Go Cactus (Palma SPAIN)
HEAL (Barcelona SPAIN)
Her New Knife (Philadelphia PA)
Her Skin (Bologna ITALY)
Hierba Malita (Houston TX)
Holly Arrowsmith (Ōtautahi/Christchurch NEW ZEALAND)
INSXGHT (London UK-ENGLAND)
Jacob Alon (Fife UK-SCOTLAND)
JahleelFaReal (Austin TX)
JaRon Marshall (Austin TX)
jasmine.4.t (Manchester UK-ENGLAND)
Jasmine Wesley (Los Angeles CA)
Jazz refreshed DJs (London UK-ENGLAND)
J’cuuzi (Austin TX)
JD Clayton (Fort Smith AR)
Jennifer Touch (Berlin GERMANY)
Joan & The Giants (Perth AUSTRALIA)
Joelton Mayfield (Nashville TN)
Jopy (Brighton UK-ENGLAND)
JOSEON (Los Angeles CA)
Judy Blank (Utrecht NETHERLANDS)
Karl Benjamin (London UK-ENGLAND)
Ken Pomeroy (Tulsa    OK)
Knitting (Montreal CANADA)
Korda Korder (Hastings UK-ENGLAND)
KUČKA (Perth AUSTRALIA)
LAKE (Olympia WA)
Lassy-Eskola: Nordic Stew (Helsinki FINLAND)
Last Waltzon (Montreal CANADA)
Little Moon (Provo UT)
Lizzie Berchie (London UK-ENGLAND)
Lola Moxom (Kent UK-ENGLAND)
Loverman (Brussels BELGIUM)
lúpína (Reykjavik ICELAND)
luvis (Kyoto JAPAN)
Mad Madmen (Jakarta INDONESIA)
MAGNA (Medellin COLOMBIA)
Maryze (Montreal CANADA)
Master Peace (London UK-ENGLAND)
Millian (Lagos NIGERIA)
Mint Field (Mexico City MEXICO)
Monsoon (Athens GA)
MORDÁI (Budapest HUNGARY)
Morgan Munroe (London UK-ENGLAND)
My Son The Doctor (Brooklyn NY)
Nektunez (Accra GHANA)
No Windows (Edinburgh UK SCOTLAND)
Ny Oh (Tauranga NEW ZEALAND)
The OBGMs (Toronto CANADA)
ŒUVAL (Lafayette LA)
OneDa (Manchester UK-ENGLAND)
Open Head (Kingston NY)
Oreglo (London UK-ENGLAND)
Paisley Fields (Brooklyn NY)
Paris death Hilton (Tokyo JAPAN)
Pavey Ark (Hull UK-ENGLAND)
Plastic Palms (Turin ITALY)
Polo Perks <3 <3 <3 (Harlem NY)
Population II (Montreal CANADA)
Princess Superstar (Los Angeles CA)
PYPY (Montreal CANADA)
Quinn (Baltimore MD)
redolent (Edinburgh UK-SCOTLAND)
Ribbon Skirt (Montreal CANADA)
Sam Ryder (London UK-ENGLAND)
Sex Week (Brooklyn NY)
Shallowater (Houston TX)
Sierra Spirit (Tulsa OK)
simmcat (Copenhagen DENMARK)
Skateland (Austin TX)
Slash Need (Toronto CANADA)
Sly Withers (Perth AUSTRALIA)
Somebody Someone (Austin TX)
SoundMass (Austin TX)
Squid The Kid (Melbourne AUSTRALIA)
Steam Down (London UK-ENGLAND)
STEEF (New Orleans LA)
Stella Bridie (Melbourne AUSTRALIA)
Steve Wynn (New York NY)
Strawberry Launch (New York NY)
Sunna Margrét (Reykjavík ICELAND)
sunnbrella (London UK-ENGLAND)
SWEET SPINE (Greenville SC)
agua Tagua (São Paulo BRAZIL)
tamanaramen  (Tokyo JAPAN)
Tami Hart (Brooklyn NY)
Taxidermists (Hadley MA)
TEll A ViSiON (Berlin GERMANY)
Teo Glacier (Auckland NEW ZEALAND)
The Tiarras (Austin TX)
T Mulla (Hackney UK-ENGLAND)
Total Fucking Darkness (Montreal CANADA)
Truck Violence (Montreal CANADA)
Vines (Brooklyn NY)
Vintage Jay (Austin TX)
Vraell (London UK-ENGLAND)
Wade Forster (Winton AUSTRALIA)
Weird Bloom (Rome ITALY)
Wes Denzel (Austin TX)
West Texas Exiles (Austin TX)
Winnie Ama (Belfast UK-N. IRELAND)
Wynona Bleach (Belfast UK-N. IRELAND)
Xavier Omar (San Antonio TX)
Yung D3mz (Tema GHANA)
Zach Edwards & The Medicine (Lafayette LA)
Zamaera (Kuala Lumpur MALAYSIA)

Please note that more artists are to be added in the coming months.

For full details on the Conference and Music Festival please check out the website.

God is in the TV is an online music and culture fanzine founded in Cardiff by the editor Bill Cummings in 2003. GIITTV Bill has developed the site with the aid of a team of sub-editors and writers from across Britain, covering a wide range of music from unsigned and independent artists to major releases.