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EXCLUSIVE: Magana ‘Hold On’ Lyric Video Premiere

 Today, we are debuting the lyric video for ‘Hold On’ from Magana‘s new EP, Bad News. Watch it below. It perfectly frames this haunting, heartfelt and meditative song with a wintry visual that fits the January chill in the air as we hold onto hope for better days ahead.

 Magana, is the solo project of acclaimed LA-based multi-instrumentalist and photographer Jeni Magaña. Best-known as the current bassist and backing vocalist for Mitski (recently performing on the ‘Coyote, My Little Brother‘/ ‘Buffalo Replaced‘single), Magaña is also one-half of the pen pin pop duo with Emily Moore, and has previously played with Lady Lamb, amongst others.

Magana says: “My mother has a difficult time understanding song lyrics unless she’s reading along while listening. I think of her every time I make a lyric video. For Hold On, I wanted the viewer to get a picture of a setting, but I want the characters and situations to be filled in by them. I chose a snowy walk as the backdrop for this song. There’s something inherently melancholy about snow. It makes everything feel isolated even though if you watch carefully, you can catch a glimpse of the shadows of two people. I’m imagining the song playing as a soundtrack. The POV character has chosen to take this walk and each lyric is a thought in their head.”

Last March, she returned to the Magana project after a three-year-absence with the critically acclaimed Teeth LP, which reunited her with Audio Antihero Records (Frog / CIAO MALZ / Nosferatu D2) who issued her Golden Tongue debut in 2016. Released to coincide with the peak illumination of the Worm Moon, her return was marked with a “Witchy Rock” sound that combined Acid Folk, Synth Pop, and Indie Rock. Magaña followed this in October with DREAMS,’ a multimedia project released via the UK’s Hand Drawn Hand label, which combined Ambient Electronic music with a spoken word dream diary and a book of her photography.

The ‘Bad News’ EP is her third release in a ten month period. Teasingly described by Magaña as “Cozy Core” and “Winter Pop,” these four songs see her return to the singer-songwriter focus of works like Golden Tongue and Teeth but strip away the Rock and Ambient layers to emphasize words, meaning, honesty, and change.

God is in the TV is an online music and culture fanzine founded in Cardiff by the editor Bill Cummings in 2003. GIITTV Bill has developed the site with the aid of a team of sub-editors and writers from across Britain, covering a wide range of music from unsigned and independent artists to major releases.