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NEWS: Sparks share new ‘Drowned in a Sea of Tears’ video + announce North American 2025 Tour

Sparks, brothers Ron and Russell Mael, release ‘Drowned in a Sea of Tears’, the new single from their upcoming album, MAD!, out May 23rd via Transgressive Records. Having recently added more dates to their European tour they now announce the North American leg of the MAD! tour in September, culminating at the Greek Theatre in their hometown of Los Angeles.

‘Drowned in a Sea of Tears’ is a minor key mini-tragedy about the perils of emotional continence, of the stiff upper lip, of keeping it all in. The protagonist keeps her emotional landscape guarded behind high walls, and the narrator is unable to be her saviour. Unusually, for a Sparks song, there is no punchline, no twist in the tale. The accompanying video is a visual theater piece about a woman succumbing to her tears of grief.

Despite the efforts of Edgar Wright’s superb 2021 documentary ‘The Sparks Brothers,‘ which introduced the duo to a wider audience than ever before, the exact creative dynamic between Ron and Russell Mael remains inscrutable; as mysterious and unknowable as their private lives.

The one thing we know for certain is that Ron Mael is one of our most acutely perceptive observers of social mores. In a different discipline – dramaturg, cartoonist, novelist, cineaste, chronicler – he’d be a Moliere, a Hogarth, a Fitzgerald, an Altman, a Swift. He just happens to work within the medium of popular song. His brother Russell Mael has the asset of a talent to put those observations across in a uniquely arresting manner, captivating as a frontman and gifted with a countertenor voice of extraordinary range. The alchemy between Ron on keys and Russell on vocals is simply what they do. And they’ve rarely done it better than on MAD!.

MAD! finds Ron and Russell examining cultural phenomena such as branded backpacks, tattoos, performative devotion (whether to a God, a lover, a celebrity or a sports team), the hegemony of banter, and the rise of influencers. The satire is never on-the-nose, always retaining enough ambiguity for the listener to fill in the blanks. And the exquisitely unusual lexicon (you won’t hear the word “epistemology” on many other albums this year) and cultural references leap out on every listen.

Musically there are nods to New Wave, Synthpop, Art Rock and Electronic Opera – all genres Sparks had hands in pioneering, or straight-up invented. When you hear echoes of other artists, from Air to Shostakovich, you remind yourself that they’re all people who Sparks influenced in the first place. (Well, maybe not Shostakovich.) Ultimately, however, MAD! is a modern record, which belongs in, and speaks to, the modern world. Which is all the more remarkable when you consider the vintage of its creators.

Pre-order MAD!

MAD! Tour Dates:

JUNE

8 – Kyoto, JP @ ROHM Theatre

10 – Osaka, JP @ Zepp Namba

12 – Fri. June 13 – Tokyo, JP @ EX Theater

18 – Thu. June 19 – London, UK @ Eventim Apollo

21 – Sun. June 22 – Manchester, UK @ O2 Apollo

24 – Glasgow, UK @ Royal Concert Hall

26 – Haarlem, NL @ PHIL Haarlem

28 – Brussels, BE @ Cirque Royal

30 – Paris, FR @ La Salle Pleyel

JULY

1 – Cologne, DE @ Live Music Hall (venue upscale)

3 – Copenhagen, DK @ The Koncerthuset

4 – Stockholm, SE @ Grona Lund Tivoli

6 – Berlin, DE @ Uber Eats

8 – Milan, IT @ Teatro degli Arcimboldi

12 – Bilbao, ES @ Bilbao BBK

15 – Dublin, IE @ National Stadium *

16 – Dublin, IE @ National Stadium *

18 – Edinburgh, UK @ Edinburgh Playhouse *

19 Wolverhampton, UK @ The Halls *

SEPTEMBER

5 – Atlanta, GA @ Tabernacle **

– Philadelphia, PA @ Keswick Theatre **

9 – Washington, DC @ Lincoln Theatre **

11 – Boston, MA @ Berklee Performance Center **

12 – Brooklyn, NY @ Kings Theatre **

14 – Columbus, OH @ The Athenaeum Theatre **

15 – Cleveland, OH @ TempleLive at Cleveland Masonic **

17 – Toronto, On @ Queen Elizabeth Theatre **

. 20 – St. Paul, MN @ Fitzgerald Theater **

23 – Vancouver, BC @ Vogue Theatre **

24 – Seattle, WA @ Moore Theatre **

26 – Portland, OR @ Revolution Hall **

. 27 – San Francisco, CA @ Golden Gate Theatre **

29 – El Cajon, CA @ The Magnolia **

. 30 – Los Angeles, CA @ The Greek Theatre **

* Tickets on general sale Fri April 4, 9am. Fan Club presale Wed April 2nd 9am (local).

** Tickets on general sale Fri April 11, 9am. Fan Club presale Wed April 9th 9am

Photo Credit: Munachi Osegbu

God is in the TV is an online music and culture fanzine founded in Cardiff by the editor Bill Cummings in 2003. GIITTV Bill has developed the site with the aid of a team of sub-editors and writers from across Britain, covering a wide range of music from unsigned and independent artists to major releases.