NEWS: KAETO releases earworm new single ‘Don’t Ask’

One of my ones to watch this year, KAETO has released her new single ‘Don’t Ask’ via Polydor Records. Fusing together elements of trip-hop, dance and electronic music with alt-pop attitude. The marvellous ‘Don’t Ask‘ possess echoes of trip hop, All Saints and Madonna sound of the 90s, decorated in KAETO’s unique vocal switches from sweetly sung to spoken word affirmation it twitches with a trip hop sway, rippling keyboard motifs, it’s a celebration of being comfortable in your own skin and the beauty of the human body,

It’s another impressive offering from KAETO, a confident earworm riven with a knowingness and inner strength. It comes accompanied by a vivid video directed by KAETO and her creative collaborator Maisy Banks and was produced by Max Rad. Watch it below.

“In this song I am writing about my relationship with myself”, Kaeto says. “Maisy and I directed the video. The video is a celebration of our skin and the beautiful human body. Liv Lockwood is the incredible choreographer that we worked with. She has an amazing brain and she really understood what we were trying to create. The choreography perfectly encapsulates the internal struggle we experience that is reflected in the song and I loved the use of the symbols of teeth, the mouth, hair and the tongue.”

KAETO first attracted attention with her debut ‘Good Morning’. After signing to Polydor last summer, she released the addictive ‘No Body’ , following it up with the hypnotic ‘Little Me’ which further revealed a mesmerising new talent.

It was back in 2019 that Kaeto first entered the studio with outside producers and began building a sound that would be all her own, but the route she’s taken since is a mark of her maverick and inventive approach to music. One such diversion was enrolling in Clown School, a move designed to throw herself into something creative and spontaneous and shake off the mundanity of modern life. It’s why Kaeto’s music has such a free-spirited, loose-limbed sense of adventure about it. “I’m so unashamed of myself,” she says, “but music is where I go to explore these things.”

KAETO has been captivating audiences with her stunning live performances, including a recent residency at Laylow as well as supporting Haim, Lauren Mayberry and Eliza. Watch this space for details of where to catch KAETO next.


God is in the TV is an online music and culture fanzine founded in Cardiff by the editor Bill Cummings in 2003. GIITTV Bill has developed the site with the aid of a team of sub-editors and writers from across Britain, covering a wide range of music from unsigned and independent artists to major releases.