EMMI @ Tabitha Brooke 21.JPG

EXCLUSIVE: EMMI IIDA ‘Energy Guru’ Video Premiere

EMMI IIDA released her dreamy debut album, The Eye on Friday, “a 14-track odyssey through EMMI IIDA’s sonic galaxy of ideas and feelings.”

Alongside the album release, EMMI is unveiling her video for ‘Energy Guru’  from the album today and we have the premiere below. Evocative and intoxicating, swaying with a lucid groove and layered with melodies, this energy shot is a evocative Monday morning pickup. 

Exploring themes of self-actualization, intimacy, cosmic meaning, love, empowerment and spirituality, EMMI’s lyrics are rich and inspiring. Her smooth, ethereal vocal delivery – both spoken and sung – brings these concepts to life with meditative ease and powerful passion. 

Born in Hollola, Finland, EMMI IIDA began playing the piano at 5 years old. She spent her early years in a musical elementary school, singing in a choir and in an acapella band, performing her first solo in front of a crowd at 9. This early exposure to music had her singing in front of the TV and making her own songs constantly. In her search to continually create and express in unlimited forms, she founded her own company EFG Productions, as well as EFG Records, a record label focusing on drawing out holistic wellbeing with healing frequencies.

EMMI IIDA revealed: “Making this album has been a healing journey for me. Losing a baby girl four years ago to divorcing last year, being a channel for these songs has helped me navigate life and alchemizing these setbacks into something beautiful and finding hope, happiness and that overpouring flow of love.”

God is in the TV is an online music and culture fanzine founded in Cardiff by the editor Bill Cummings in 2003. GIITTV Bill has developed the site with the aid of a team of sub-editors and writers from across Britain, covering a wide range of music from unsigned and independent artists to major releases.