VIDEO: 2:54 - Sugar

VIDEO: 2:54 – Sugar

Two Fifty Four

One of the UK’s exciting new bands, 2:54 -sisters Hannah and Colette Thurlow- have unveiled the video for their new single ‘Sugar‘, taken from their self-titled debut album released in May on Fiction. Ahead of their September tour with the XX and slew of high-profile summer festival dates including Reading, Leeds and Bestival they debut this nocturnal visual feast, directed by buzz new director, Georgia Hudson. For the fan-favourite track that’s become known as the band’s ‘dancefloor tune’, a classic, club-dwelling promo was in order, capturing the notorious intensity of a 2:54 live show.

It has been one hell of a year for 2:54 so far, following the release of their album in May the band completed an acclaimed full US tour, as well as their biggest ever headliner at London’s legendary Scala venue. Catch 2:54 in action at the XX shows, or at one of their various of UK festival dates this summer.



7 / 27                        CAMP BESTIVAL, DORCHESTER
24/8                          LEEDS FESTIVAL, LEEDS
26/8                          READING FESTIVAL, READING
8/ 19                          BEACONS FESTIVAL, NORTH YORKSHIRE
8/ 31                          END OF THE ROAD FESTIVAL, SALISBURY
9/04                           ADMIRALPLAST, BERLIN*
9/06                           CIRQUE D’HIVER, PARIS*
9/ 07                           BESTIVAL, NEWPORT
9/10                            SHEPHERDS BUSH EMPIRE, LONDON*
9/11                           COAL EXCHANGE, CARDIFF*
9/12                           USHER HALL, EDINBURGH*
9/17                            BITTERZOET,  AMSTERDAM
9/18                            GEBAUDE 9, COLOGNE
9/19                            HALL (EX-TEUFAL), HEIDELBERG
9/20                            REEPERBAHN FESTIVAL, HAMBURG

God is in the TV is an online music and culture fanzine founded in Cardiff by the editor Bill Cummings in 2003. GIITTV Bill has developed the site with the aid of a team of sub-editors and writers from across Britain, covering a wide range of music from unsigned and independent artists to major releases.