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Lewis Watson – Calling (Warner Bros. Records)

The video for Lewis Watson’s next single Calling captures on the streets of London a post-teenage wildlife, one that is inhabited by him and his friends.  Directed by Samuel Craven, this is a world where you just hang out, doing stuff. The consumption of Smirnoff, Strongbow and jazz cigarettes may well signal a loss of innocence, but the crystal blue slush puppies ensure that it all stays just the right side of decadence.

Lewis Watson is a twenty years old singer-songwriter from Oxford and his fledgling career has been driven by the juggernaut that is the internet. Dogged self-promotion on a range of social media sites has seen his star rise to a point where all three of his EPs have achieved top ten statuses on itunes and the number of hits he gets on youtube has gone through the virtual roof.

Calling is the lead single from his fourth EP Four More Songs and it is slated for release on the 1st of July, coming out after his support slot on the Benjamin Francis Leftwich tour and very hot on the heels of his appearance at this year’s Glastonbury Festival. Musically it exists somewhere between TV talent shows and indie-rock and fishes in the same pool where Ben Howard, Ed Sheeran, and Jake Bugg already swim.  But this is a big pool and the song is naggingly infectious. Calling will undoubtedly follow in its predecessors’ footsteps by going viral, and in so doing may even end up as this year’s feel-good hit of the summer for Watson’s so called broken generation.

‘Four More Songs’ will be released through Warner Music on the 1st of July

God is in the TV is an online music and culture fanzine founded in Cardiff by the editor Bill Cummings in 2003. GIITTV Bill has developed the site with the aid of a team of sub-editors and writers from across Britain, covering a wide range of music from unsigned and independent artists to major releases.