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VIDEO OF THE WEEK #13: Rachel Mason – Heart Explodes

American performance artist Rachel Mason releases ‘Heart Explodes’ the second single from her new album ‘Das Ram’ which dropped last Friday. An initially sinister, odd pop song ‘Heart Explodes’ unfurls like a delicate flower into a heart-on-fire crescendo as Mason breaks free of the shackles of society’s imposed identities. Each couplet, riven with Mason’s unique melodic tone that simmers somewhere between Alison Goldfrapp and P J Harvey, is augmented by flamboyant brass, driven instrumentation and exquisite production.

The video, which was initially shown at a screening of new video works by women artists at Red Bull Studios NYC, is both metaphorically relevant and creepy, as is Rachel Mason’s commentary on the motivation behind this song:

Heart Explodes’ is a metaphor for allowing oneself the freedom to destroy one’s old identity and to find a new paradigm from which to dream. ”Women are often offered a set of limitations from an early age, and these restrictions determine so much of one’s destiny. Yet, there can be great things that arise from limitation, but controlling one’s own set of rules, one’s own box, one’s own destiny is the key.”

God is in the TV is an online music and culture fanzine founded in Cardiff by the editor Bill Cummings in 2003. GIITTV Bill has developed the site with the aid of a team of sub-editors and writers from across Britain, covering a wide range of music from unsigned and independent artists to major releases.