NEWS: Blondes release new single 'Love in the Afternoon'

NEWS: Blondes release new single ‘Love in the Afternoon’

Nottingham quintet, Blondes have just delivered another slice of euphoric indie pop with their new single, ‘Love In The Afternoon.’ Jangling with nostalgic riffs, soaring harmonies and their unique brand of guitar and synth driven indie pop, the single follows the band’s stellar debut EP, Out The Neighbourhood, which has had racked up millions of streams together with their ‘Coming of Age’ single which became a viral sensation with over 1.7 billion TikTok views.

Love In The Afternoon ‘ sees the band in renewed spirits, capturing another heady mix of euphoric guitar riffs, blended with rousing hooks from start to finish, BLONDES are looking to cement themselves as one of the most exciting new entries for the year ahead.

Talking about the new single, the band say: “This song is one of our absolute favourites. It’s been in the live set since last year and feels so exciting to play. We’ve been out of action for a little while so we wanted to punch back with something lively. Our producer Antony Genn really pushed us to kick this song into the next gear and we feel really proud of what we’ve made. We’re so excited for everyone to hear it.”

First forming at the University of Nottingham at the end of 2017, the four-piece quickly developed a loyal following of fans eager to get their hands on copies of their self-released EP. After two years of playing bars and eventually filling local venues, the real eureka moment for Blondes came in the summer of 2019. Having attended Glastonbury Festival, the band were inspired to continue making music and to finally finish writing a song that guitarist Alex Davison had started several years previously; a song about chasing dreams that would eventually develop into Coming of Age. The anthemic chorus ,“Here, something really could happen,” became the band’s self-fulfilling prophecy. In October 2020, their single Coming Of Age became an overnight viral sensation on TikTok. Thousands of videos featuring the song appeared across the platform, racking up millions of views, and Blondes were suddenly trending and record labels across the world began to take notice.

Following this initial success, the band signed with C3 Records, releasing ‘Coming Of Age’, ‘Minimum Wage’ and ‘Out The Neighbourhood ‘ followed, propelling Blondes onto stages at Reading and Leeds, Lollapalooza Berlin, Dot To Dot, Liverpool Sound City and Live At Leeds, and supporting Stereophonics and Inhaler on tour.

Follow Blondes here:


God is in the TV is an online music and culture fanzine founded in Cardiff by the editor Bill Cummings in 2003. GIITTV Bill has developed the site with the aid of a team of sub-editors and writers from across Britain, covering a wide range of music from unsigned and independent artists to major releases.