VIDEO: Goyte – Easy Way Out

Goyte

Following the international success of Somebody That I Used To Know by Australian pop act Gotye the outfit and the crew at Oh Yeah Wow have teamed up to bring you yet another scantily clad Wally De Backer, in fact multiples of. After their first stop-motion collaboration for the single Eyes Wide Open, Gotye was keen to place them at the helm of his next single off Making Mirrors: Easy Way Out. The video aims to push the boundaries of both stop-motion and live-action, seamlessly amalgamating various camera techniques to create a soviet inspired hyper-real dystopia.Watch this imaginative video that meshes live-action and stop-motion techniques, here:

With ample amounts of ambition and creativity, this epic 2-minute track spanned a total of 9 months in production and seamlessly bridges techniques uncommonly brought together in film. The music video ties effortlessly with the thematic premise of the song; demonstrating the depressive elements of repetition – we see our protagonist unable to break free of his own routine.

The clip was shot using a complex mathematic formula (admittedly not the studio’s strongest trait) and 360 pan motion control rig that
rotated within their custom-built 5-room set. This set was practically a small house built within the studio – tiling the bathroom walls,
wallpapering the others and sacrificing the studio beer fridge to fit the colour scheme.

God is in the TV is an online music and culture fanzine founded in Cardiff by the editor Bill Cummings in 2003. GIITTV Bill has developed the site with the aid of a team of sub-editors and writers from across Britain, covering a wide range of music from unsigned and independent artists to major releases.