Momomo 2016 01 XXX

NEWS: MØ unveils new video for ‘Final Song’

Earlier this month, Danish singer released her latest single ‘Final Song.’  Co-written by Noonie Bao (who has also penned songs for Charli XCX and Carly Rae Jepsen) and MNEK, the twinkling electropop number has quickly reached almost 12 million streams on Spotify.

The song is now accompanied by a video directed by Mister Whitmore on location at the Trona Pinnacles and Mono Lake in California.  Filled with stunning shots of the environment and a tonne of mystical choreography, the clip’s vision captures the song’s own thematic mixture of strength and fragility.  Watch below.

[youtube https://www.youtube.com/watch?v=WUcXQ–yGWQ]

MØ talked about the concept of the video: “I really wanted this video to tell the story of being reconnected with your inner strength – that spark within you that keeps you going.  I wanted it to illustrate what the song means to me: from being fragile; to surrendering to the open space; to slowly regaining your power; before demanding the spirit-animal come back to you.  It’s different from my previous videos – it’s a bit more spiritual and fragile – but I think it’s important to change sometimes, and especially when the song calls for a soul searching moment.”

The singer is appearing at a number of UK festivals this year, before returning to Brighton in October. Details below.

14th-17th July – Latitude Festival, Southwold
15th-16th July – Lovebox, London
8th-11th September – Bestival, Isle of Wight
11th October – Concorde 2, Brighton

God is in the TV is an online music and culture fanzine founded in Cardiff by the editor Bill Cummings in 2003. GIITTV Bill has developed the site with the aid of a team of sub-editors and writers from across Britain, covering a wide range of music from unsigned and independent artists to major releases.