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EXCLUSIVE: Minas ‘Drinker’ Music Video Premiere

Cardiff-based Electronic Artist Minas is back with his new single ‘Drinker‘ – a prologue to his debut album which will be released later this year. It’s a stunning hip-hop-inspired electronic dreamscape that shows off Minas’ production prowess.  Though the song does not appear on the album, he says “it sets the scene of what’s to come”.  When asked about the concept behind the track he says:

The single is an introduction to the album. It won’t be on that album as it didn’t quite fit with the final tracks, but I still felt like it was important to share. It’s about the point you get to when you – a person that thrives on helping friends – realising you’ve been wrapped up in your own head and you that you haven’t been helping or even in a position to help.

It’s the melancholic feeling you get when you accept you need to change but regret what you’ve failed to do until that point.  The video ties in with what the song is about.  Showing myself on my own, but now it’s like I’m just coming back to being able to be around people again after a while of being secluded.  Just meeting the boys for a few beers after time away.  It fits quite well with what’s going on at the moment too.”

The music video was shot, directed and edited by Ed Townend who said:
I got a brief from James on the video to capture an abstract mood that reflected the song and then put that against his message of that struggle between looking after yourself and your friends or loved ones.  I also tried to reflect a bit of that “ghost town” feeling we’ve all noticed in the past few months, I think capturing this moment in time was important and inescapable.”

 

Drinker‘ by Minas is out now.

God is in the TV is an online music and culture fanzine founded in Cardiff by the editor Bill Cummings in 2003. GIITTV Bill has developed the site with the aid of a team of sub-editors and writers from across Britain, covering a wide range of music from unsigned and independent artists to major releases.