Swim Deep - Where The Heaven Are We?

Swim Deep – Where The Heaven Are We?


If you draw a line between Two Door Cinema Club, Richard Ashcroft, late-Stone Roses, The Soup Dragons and Deep Blue Something, it peters out, bedraggled, spent, bored, and hangman-ned. It is not Swim Deep‘s (the inappropriateness of the name is telling – the lack of depth of this band can’t be plumbed) fault; it’s the ignominy of being a ‘buzz band’. Like Yuck, Hurts and Peace before them – ugh, those names – largely irrelevant, pushing nothing along and adding nothing new, just another brief cog in a lazy machine to hype up, sell a couple of magazines and downloads, and forget about.

‘The Sea’ and ‘Beach Justice’ are the most interesting things here, marked out by their cuteness – but the rest rather reek of seaweed, stagnant water and nuclear power plant downdraft. In a landscape threatened by ‘Get Lucky’, MGMT and QOTSA‘s new albums, ‘The Next Day’ and Fuck Buttons, is this the best British indie can come up with?

Dodgy – a band more perfectly suited to their name – many summers ago released a UK-straddling song ‘Good Enough‘: ‘if it’s good enough for you, it’s good enough for me…’ etc, ad nauseam, forever. Four gap-year computer science students from Birmingham with early nineties Charlatans haircuts and a working knowledge of Cast b-sides might be good enough for you, but alas it’s nowhere near good enough for me.


God is in the TV is an online music and culture fanzine founded in Cardiff by the editor Bill Cummings in 2003. GIITTV Bill has developed the site with the aid of a team of sub-editors and writers from across Britain, covering a wide range of music from unsigned and independent artists to major releases.